Not all browsers offer the exact same extensions, but Google Chrome and Mozilla Firefox are the two most popular browsers, and the ones I focus on here. They are sometimes created by developers as a hobby project to solve a problem for themselves, but are also developed by larger companies as part of their own suite of software. But browser extensions are simple, generally free add-ons that you can use to slow down or break this type of data collection, without completely ruining your experience of using the internet.īrowser extensions, also called add-ons, are tiny bits of software you can download to add new features to your web browser. Everything you do online-from browsing to shopping to using social networks-is tracked, typically as behavioral or advertising data.
